Welcome to 'ICY UTOPIA', where all the fantasies and stories come from EAST ICE's wonderland.
We make one of a kind products beyond imagination to break your stereotype of things, let's ride the ice-breaking momentum to express your cool feelings and change the rules.

'ICY UTOPIA' collection, EAST ICE's 1st full collection, contains not only jewelry, but also ready-to-wear accessories, speaking about how we design by changing the inherent form and breaking people's stereotypes, explore the story of #icyutopia, and you will find the essence of EAST ICE, which has consistently been pursued since the previous collection, representing the creative aesthetics of 'BREAK THE ICE'.