ABOUT

EAST ICE was established in 2020, and it belongs to the international trend brand, which is dedicated to breaking the rules of traditional design and going beyond the limits to create more possibilities around the unique brand spirit of "BREAK THE ICE". The brand provides trendy products and services for groups who do not want to follow the rules and want to break the rules and express their own attitudes. Once launched, the brand has become a trendy brand loved by Kendall Jenner, Gigi Hadid, IU, HyunA, Jackson Wang, and other top celebrities and fashion influencers.